Lite

It's been a few weeks since Piratizer was released, so it's about time for an update. Unfortunately the update is not all that good - yet.

After an initial burst of purchases by friends and family (thanks everyone!), daily sales have slowed and and leveled off in the single digits:

Piratizer Sales - First Three Weeks

Piratizer Sales - First 3 weeks

The problem is the same one that most other iPhone apps face: nobody knows that the app exists. With 40,000 other apps on the App Store, it's impossible to find any apps that aren't in the Top 100 lists, unless you hear about the app through some other means, and then search for it. The trick is to somehow get enough people to buy the app in one 24-hour period that it shows up on the top lists, where lots of other people will see it and then buy it (hopefully).

So far the response from existing customers has been positive, so I'm hoping that the app will be popular if it can just get onto the charts.

CubeCheater was able to really take off once it got mentioned by Wired, Gizmodo, and other high-profile sites. Unfortunately I'm not sure that Piratizer has quite the same "cool factor" required to get mentioned on one of those sites (of course I have submitted it for review to all of those sites, but no luck so far - they probably get hundreds of apps submitted every day, so it's difficult to stand out of the crowd).

Not all hope is lost, though: there are still a lot of other opportunities to increase sales. Since "app visibility" is such a large problem, enterprising developers have come up with lots of ways to tackle it. The first big one I'm going to try is the "Lite" strategy: make a Lite version of the application which has limited features and advertises the full paid version. Huge numbers of people download all the free apps they can get, so any free app is almost guaranteed to be downloaded many times, at least if it's any good. The popularity of the free app will drive some fraction of users to "convert" up to the paid app.

This "demo" strategy has existed forever, but its power on the App Store was only really quantified with the success of the iShoot app, as chronicled in this Wired article. Ethan Nicholas's iShoot tank game was selling slowly until he released iShoot Lite. The Lite version was downloaded 2.4 million times, and that caused the paid version to be downloaded 320,000 times (all numbers are from February - they are certainly higher now). He was smart, though: his app cost $3, so he pulled in a cool million dollars from those sales.

So if Piratizer Lite has even a fraction of that kind of success, then I'll be happy. It's waiting in the Apple approval queue now and will hopefully be approved soon. Once it's been out for a while, I'll make another post about the results!

Piratizer Lite Logo

Posted on May 28, 2009
Comments (2) Trackbacks (0)
  1. It would be great if you could get on the jazzy Apple “There’s an app for that” commercials…

    I can hear the music come on now…
    “Want to make your friends look like a pirate? Ahoy, there’s an app for that…”

  2. Yes, getting into an Apple commercial would be really awesome. 🙂

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